Strategic Marketing and Technology Commercialization

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Related lectures (32)

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Implications of Agile Focus Strategy

Explores the implications of the Agile Focus Strategy on venture development and market selection.

Marketing & Market Entry Strategy

Covers marketing concepts like competitive advantage, pricing approaches, and viral marketing.

Marketing Mix: Strategies & Examples

Explores the marketing mix, pricing strategies, promotion techniques, and guerrilla marketing examples for launching new ventures.

Strategic Marketing & Technology Commercialization

Covers expectations, organization, teamwork, decision-making, brand identity, and case study tips.

Marketing Plan: Strategy, Implementation, and Ethics

Covers the marketing plan, implementation, and ethics, using the Ford Pinto case as an example.

Strategic Marketing and Technology Commercialization

Covers strategic marketing, technology commercialization, market forces, trends, segmentation, channels, niche markets, and research processes.

Market Opportunity Navigator: Agile Focus Strategy

Explores the Market Opportunity Navigator and Agile Focus Strategy for innovators, emphasizing branding, messaging, and market choices.

Launching New Ventures: Guerilla Marketing & the Marketing Mix

Explores the marketing mix and guerilla marketing strategies for technology-driven startups.

Pitch II: Teams 8-14

Covers the presentation of business models, strategies, and marketing plans by teams 8 to 14, emphasizing the importance of feedback and innovative ideas like solar outfits with built-in charging capabilities.

Marketing & market entry strategy: Part I

Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.