Marketing Plan: Strategy, Implementation, and Ethics

Related lectures (32)

Page 2 of 4

Covers strategic marketing concepts, real-life case studies, and group projects.

Covers market entry factors, timing, technology adoption, and growth strategies like growth hacking.

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Covers the fundamentals of launching new ventures, focusing on strategic decisions and implementation.

Presents final pitches of innovative ventures and a feedback solution for live lectures, focusing on market strategies and customer needs.

Explores the marketing mix, pricing strategies, promotion techniques, and guerrilla marketing examples for launching new ventures.

Covers expectations, organization, teamwork, decision-making, brand identity, and case study tips.

Explores market entry strategies, challenges, technology adoption, and growth hacking.

Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.