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Related lectures (32)
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Launching New Ventures: Crowdfunding
Explores crowdfunding for entrepreneurs, including benefits, practical tips, and key players.
Strategic Marketing: Understanding Customer Needs and Value Proposition
Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.
The Sustainable Business Model Canvas: The Customer
Explores customer segments, value proposition, and the triple bottom line.
Business Problem and Solution Models
Explores solutions for business and IT alignment, exam requirements, and examples of business problem models in the light aviation market.
Customer-Oriented Organizations
Explores customer-oriented organizations, satisfaction, loyalty, and value in marketing.
Basics of Strategy & Value Proposition
Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.
Market Opportunity Set: Generating Opportunities
Covers generating a Market Opportunity Set by linking core abilities to applications and customers, encouraging creative thinking and broad exploration.
Launching New Ventures: What's Your Value Proposition?
Explores the creation of a compelling value proposition in entrepreneurship to attract customers and build loyalty.
Understanding Customers and Competition: Key Steps and Analysis
Emphasizes the key steps in understanding customers and competition for new ventures.
Value Proposition in Emerging Markets
Delves into value proposition in emerging markets, emphasizing customer needs, differentiation, and key elements of a good value proposition.
