Developing Your Marketing Strategy

Related lectures (32)

Page 1 of 4

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Covers core elements of marketing strategy, emphasizing unique competitive advantage.

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Covers the fundamentals of launching new ventures, focusing on strategic decisions and implementation.

Emphasizes the key steps in understanding customers and competition for new ventures.

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.