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Market Entry Strategies
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Related lectures (32)
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Entrepreneurial Marketing: Strategy & Segmentation
Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.
Value Proposition & Business Model
Explores creating value propositions and business models for various ventures, emphasizing market evaluation and revenue generation.
Launching New Ventures: Guerilla Marketing & the Marketing Mix
Explores the marketing mix and guerilla marketing strategies for technology-driven startups.
Strategic Marketing and Technology Commercialization
Covers strategic marketing, technology commercialization, market forces, trends, segmentation, channels, niche markets, and research processes.
Carbon Removal Technologies: Climeworks Innovations
Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.
Final Pitches: Innovative Ventures & Feedback Solutions
Presents final pitches of innovative ventures and a feedback solution for live lectures, focusing on market strategies and customer needs.
Healthy and Sustainable Kitchen Solutions
Introduces a business pitch for healthy and sustainable meals through a cooking assistant app, emphasizing reducing food waste and sustainable construction elements.
Understanding Customers and Competition: Key Steps and Analysis
Emphasizes the key steps in understanding customers and competition for new ventures.
Marketing & market entry strategy: Part I
Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.
Marketing Mix: Strategies & Examples
Explores the marketing mix, pricing strategies, promotion techniques, and guerrilla marketing examples for launching new ventures.
