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Lecture
Launching New Ventures - Look Before You Leap: Market Opportunity Evaluation
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Identifying & Evaluating Business Opportunities
Explores identifying and evaluating business opportunities for technology-driven startups, including market evaluation and firm growth options.
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Introduces a business pitch for healthy and sustainable meals through a cooking assistant app, emphasizing reducing food waste and sustainable construction elements.
Crafting an Opportunity Exploitation Roadmap and Testing Your Market
Covers the opportunity exploitation roadmap and testing markets for technology-driven startups.
Strategic Marketing: Understanding Customer Needs and Value Proposition
Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.
Customer Marketing Strategies
Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.
Value Proposition & Business Model
Explores creating value propositions and business models for various ventures, emphasizing market evaluation and revenue generation.
Identifying & Evaluating Business Opportunities
Covers crafting an opportunity exploitation roadmap, testing the market, and key market testing steps.
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Emphasizes the importance of a strong value proposition in entrepreneurial marketing.
Identifying Valuable Market Opportunities
Explores how to identify valuable market opportunities for technologies using the Market Opportunity Navigator.
Market Opportunity Navigator: Identifying Valuable Market Opportunities
Explores the Market Opportunity Navigator tool for identifying valuable market opportunities in various industries.
