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Online Video: YouTube Insights
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Related lectures (24)
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Influence: Social Interaction and Online Metrics
Discusses social influence, online metrics, Page Rank, and the impact of money.
Marketing Communication: Strategies and Challenges
Explores effective communication strategies, marketing communication mix, international communication, and cultural advertising considerations.
Manipulating Opinions: Influence and Privacy
Delves into the impact of opinions, the Cambridge Analytica scandal, and practical steps to protect privacy.
Cyberpunk: Gender and Transformation
Explores gender dynamics and transformation in cyberpunk fiction.
Social Media: User-Generated Content and Business Models
Delves into social media, user-generated content, business models, targeted advertising, and misinformation challenges.
Zero-Sum Games: Concepts and Applications
Covers zero-sum games, focusing on Nash equilibria, security strategies, and their applications in various scenarios.
Business Models in Communications
Explores business models of popular platforms, impact of targeted advertising, filter bubbles, online harassment, and technology in politics.
Online Advertising: Global Issues
Explores global issues in online advertising, covering major companies, two-sided markets, search engines, ad targeting challenges, data sharing by mobile apps, surveillance capitalism, and Tim Berners-Lee's Solid project.
Strategic Marketing and Technology Commercialization
Covers main marketing chapters, Kottler's Five Product Levels, Product Life Cycles, and Marketing Strategies.
Technology Innovation and Industry Evolution
Explores technology evolution in the telco industry, focusing on digitalization, 5G, IoT, big data, and smart working.
