Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.
Explores the economic impact of innovations, focusing on valuation, consumer surplus, and welfare effects.
Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.
Explores the economic and social value of innovation, analyzing consumer surplus, profit distribution, and disruptive effects of companies like Amazon and Airbnb.
Delves into revenue maximization through pricing strategies and customer behavior analysis to optimize revenues effectively.
