Intellectual Property: Integrated Strategies for Business Success

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Page 3 of 4

Value Capture in a Nutshell

Explores intellectual property, complementary assets, legal issues, pivoting, scaling, and growth stages.

Innovation and Intellectual Property: Patents and Strategies

Explores the significance of patents in protecting intellectual brilliance and the strategies involved in patenting inventions and technologies.

Strategic Marketing and Market Dynamics

Covers strategic marketing concepts, market dynamics, growth strategies, and business-to-business marketing.

Ergonomics: Presentations

Explores the significance of ergonomics in presentations, emphasizing Logitech's ergonomic products for gaming and office use.

Customer Marketing Strategies

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Strategic Marketing and Technology Commercialization

Covers market understanding, strategic choices, branding, new products, effective communication, pricing strategies, and successful marketing plan implementation.

Intellectual Property Overview

Introduces intellectual property concepts, including patents, trademarks, and design rights, with real-world examples and practical exercises.

Market Opportunity Set: Generating Strategies

Introduces the Market Opportunity Navigator tool for identifying and evaluating potential market opportunities in innovation and entrepreneurship.

Healthy and Sustainable Kitchen Solutions

Introduces a business pitch for healthy and sustainable meals through a cooking assistant app, emphasizing reducing food waste and sustainable construction elements.

Innovative Presentation Pointer

Delves into creating an innovative presentation pointer with advanced features to streamline file navigation and sharing, addressing user pain points and exploring marketing strategies.