Covers the essentials of a Go to Market (GTM) strategy and emphasizes understanding target buyers, product positioning, and effective sales strategies.
Explores business model innovation, strategies, canvas models, and the relationship between strategy and business model.
Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.
Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.
Delves into market entry strategy essentials, using examples and exercises to teach students how to position themselves effectively in the market.
