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Related lectures (32)
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Marketing & Market Entry Strategy
Covers marketing concepts like competitive advantage, pricing approaches, and viral marketing.
Customer Marketing Strategies
Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.
Marketing Plan: Strategy, Implementation, and Ethics
Covers the marketing plan, implementation, and ethics, using the Ford Pinto case as an example.
Entrepreneurial Marketing: Strategy & Segmentation
Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.
Strategic Marketing & Technology Commercialization
Covers expectations, organization, teamwork, decision-making, brand identity, and case study tips.
Strategic Marketing and Technology Commercialization
Covers strategic marketing concepts, real-life case studies, and group projects.
Agile Focus Strategy
Covers the Agile Focus Strategy for innovators and entrepreneurs to design market opportunities.
Technology Innovation and Industry Evolution
Explores technology evolution in the telco industry, focusing on digitalization, 5G, IoT, big data, and smart working.
Understanding Customers & Competition
Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.
Healthy and Sustainable Kitchen Solutions
Introduces a business pitch for healthy and sustainable meals through a cooking assistant app, emphasizing reducing food waste and sustainable construction elements.
