Mass Customization: mi AdidasDelves into mass customization through the mi Adidas case study, covering definitions, market fragmentation, product logic, issues, and future strategies.
Launching New VenturesCovers factors to consider when entering a market and achieving significant growth, as well as technology adoption and growth hacking strategies.
Ergonomics: PresentationsExplores the significance of ergonomics in presentations, emphasizing Logitech's ergonomic products for gaming and office use.
Biosensors and Bioassay DevelopmentExplores biosensors, bioassay development, and nanofluidic biosensors for near-patient testing, emphasizing market understanding and regulatory compliance.
Tactical Marketing: ExecutionDelves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.