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Biosensors & Assay Development

Explores biosensors, bioassay development, regulatory compliance, and product quality control.

Market Opportunity Navigator: Flyability Case Study

Explores how Flyability strategically focused on inspecting boilers in power plants using the Market Opportunity Navigator, leading to significant sales growth.

Market Opportunity Navigator: Evaluate Market Opportunities

Explores the Market Opportunity Navigator tool to evaluate market opportunities and strategies for shaping and improving them.

Sustainable Solar Backpacks: Design, Market Strategy, and Business Model

Covers the design and market strategy of sustainable solar backpacks and affordable housing solutions.

Smart Solutions for Health Monitoring

Showcases student projects on health monitoring, including a unique parasol and a smart sock for health insights.

Entrepreneurial Marketing: Launching New Ventures

Explores entrepreneurial marketing essentials, from segmentation to growth hacking strategies.

Base of the Pyramid: Technologies, Innovations and Emerging Markets

Explores innovation strategies, product design, global strategies, and challenges at the base of the pyramid in emerging markets.

Marketing & market entry strategy: Part I

Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.

Fast 3D Imager on a Chip: Technology and Applications

Explores the design and development of a fast 3D imager on a chip, focusing on single-photon detection arrays and time-of-flight measurements.

Launching New Ventures: Market Entry and Market Penetration

Covers market entry factors, timing, technology adoption, and growth strategies like growth hacking.