Market Opportunity Set: Generating Opportunities

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Explores customer-oriented organizations, satisfaction, loyalty, and value in marketing.

Covers the opportunity exploitation roadmap and testing markets for technology-driven startups.

Introduces the Market Opportunity Navigator tool for identifying and evaluating potential market opportunities in innovation and entrepreneurship.

Explores solutions for business and IT alignment, exam requirements, and examples of business problem models in the light aviation market.

Emphasizes the importance of a strong value proposition in entrepreneurial marketing.

Explores understanding customer needs, customer value, and analyzing competition for entrepreneurial success.

Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.

Covers the basics of Continuous Improvement, emphasizing the importance of disconnecting to connect and engaging in online classes.

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.