Strategic Marketing: Understanding Customer Needs and Value Proposition

Related lectures (32)

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Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Emphasizes the key steps in understanding customers and competition for new ventures.

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.