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Related lectures (32)
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Launching New Ventures: Guerilla Marketing & the Marketing Mix
Explores the marketing mix and guerilla marketing strategies for technology-driven startups.
Self-Shaving App: Design and Business Model Canvas
Presents a self-shaving app with adjustable blades and various designs, covering the Business Model Canvas, value propositions, and market trends.
Marketing & market entry strategy: Part I
Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.
Marketing Strategy Essentials
Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.
Manipulating Opinions: Influence and Privacy
Delves into the impact of opinions, the Cambridge Analytica scandal, and practical steps to protect privacy.
Implications of Agile Focus Strategy
Explores the implications of the Agile Focus Strategy on venture development and market selection.
Marketing Mix: Strategies & Examples
Explores the marketing mix, pricing strategies, promotion techniques, and guerrilla marketing examples for launching new ventures.
Market Entry Strategies
Explores market entry strategies, challenges, technology adoption, and growth hacking.
Untitled
Crowdfunding: Marketing Perspective
Explores crowdfunding as a financial tool and marketing channel for ventures, emphasizing the importance of planning, team engagement, and strategic messaging.