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Lecture
Online Advertising: Global Issues
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Related lectures (32)
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Internet Advertising Giants: Google & Facebook
Explores the dominance of Google and Facebook in internet advertising, covering revenue, user statistics, ad auctions, and data privacy.
Data Protection Law: Principles and Practices
Explores the historical development and legal aspects of data protection laws, international instruments, challenges of online tracking, legal bases for processing personal data, and privacy regulations.
Influence: Social Interaction and Online Metrics
Discusses social influence, online metrics, Page Rank, and the impact of money.
Business Models in Communications
Explores business models of popular platforms, impact of targeted advertising, filter bubbles, online harassment, and technology in politics.
Manipulating Opinions: Influence and Privacy
Delves into the impact of opinions, the Cambridge Analytica scandal, and practical steps to protect privacy.
Marketing Communication: Strategies and Challenges
Explores effective communication strategies, marketing communication mix, international communication, and cultural advertising considerations.
Real-Time Bidding: Legal Aspects
Explores the legal implications of real-time bidding in online advertising, focusing on data protection and privacy concerns.
Finding Teammates: Sports App Development
Covers the development of a sports app to easily find teammates for collective sports.
Social Media: User-Generated Content and Business Models
Delves into social media, user-generated content, business models, targeted advertising, and misinformation challenges.
Online Video: YouTube Insights
Delves into YouTube's multifaceted nature, from advertising to data source.
