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Lecture
Biosensors & Assay Development
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Related lectures (32)
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In Vitro Diagnostics: Product Development
Covers good practices in medical device product development, bioassay development, challenges in the IVD industry, and regulatory requirements.
Entrepreneurship: Strategy for Startups
Covers the basics of entrepreneurship for technology-driven startups.
Strategic Marketing and Market Dynamics
Covers strategic marketing concepts, market dynamics, growth strategies, and business-to-business marketing.
Biosensors and Bioassay Development
Explores biosensors, bioassay development, and nanofluidic biosensors for near-patient testing, emphasizing market understanding and regulatory compliance.
Market Research & Plant-Based Meat Revolution
Explores market research insights and the innovative journey of a plant-based meat company.
Base of the Pyramid: Technologies, Innovations and Emerging Markets
Explores innovation strategies, product design, global strategies, and challenges at the base of the pyramid in emerging markets.
Smart Solutions for Health Monitoring
Showcases student projects on health monitoring, including a unique parasol and a smart sock for health insights.
Entrepreneurial Marketing: Value Proposition
Emphasizes the importance of a strong value proposition in entrepreneurial marketing.
Market Opportunity Navigator: Identifying Valuable Market Opportunities
Explores the Market Opportunity Navigator tool for identifying valuable market opportunities in various industries.
Strategic Marketing: Understanding Customer Needs and Value Proposition
Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.
