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Lecture
Innovation and Appropriation
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Related lectures (32)
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EPFL EMBA Information Session
Presents the EPFL EMBA Information Session, focusing on innovation management and technological advancements.
Launching New Ventures: Intro to Entrepreneurial Marketing
Explores entrepreneurial marketing for technology-driven startups, focusing on challenges, strategic decisions, and sustainable competitive advantage.
Open Innovation and Crowdsourcing
Explores crowdsourcing examples, harnessing innovation, different crowds, and leveraging crowdsourcing in business.
Opportunity Evaluation: Criteria and Prototyping
Explores evaluating market opportunities, criteria, prototyping, and testing strategies for product development.
Entrepreneurial Marketing: New Ventures
Discusses the challenges and strategies for marketing startups and launching new ventures.
Crowdsourcing & Crowdfunding
Delves into crowdsourcing and crowdfunding, showcasing examples like the Netflix Prize and the Facebook Translation Project.
Innovation Challenges
By the instructor, Yves Karcher, covers innovation challenges, collaboration between marketing and engineering, and customer intelligence.
Innovative Presentation Pointer
Delves into creating an innovative presentation pointer with advanced features to streamline file navigation and sharing, addressing user pain points and exploring marketing strategies.
Insolight: Journey of an Entrepreneur
Explores the entrepreneurial journey of Insolight's CEO, from innovative solutions to scaling challenges in the renewable energy sector.
Innovation Challenges: Lessons Learned
Explores innovation challenges, emphasizing market dynamics, failure's value, and strategic decision-making in product development.
