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Developing a business plan
Graph Chatbot
Related lectures (32)
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Strategic Marketing: Understanding Customer Needs and Value Proposition
Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.
Self-Shaving App: Design and Business Model Canvas
Presents a self-shaving app with adjustable blades and various designs, covering the Business Model Canvas, value propositions, and market trends.
Carbon Removal Technologies: Climeworks Innovations
Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.
Value Proposition & Business Model
Explores creating value propositions and business models for various ventures, emphasizing market evaluation and revenue generation.
Basics of Strategy & Value Proposition
Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.
Healthy and Sustainable Kitchen Solutions
Introduces a business pitch for healthy and sustainable meals through a cooking assistant app, emphasizing reducing food waste and sustainable construction elements.
Customer Marketing Strategies
Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.
Market Analysis & Opportunity Identification
Covers market analysis, customer behaviors, competition assessment, solar power industry insights, and a case study on BluSmart.
Competitive Strategy
Covers the fundamentals of competitive strategy, differentiation, and cost leadership, with real-world examples and class exercises.
Marketing & Sales Strategy: Fundamentals and Implementation
Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.