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Lecture
Market Opportunity Evaluation
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Related lectures (32)
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Market Opportunity Navigator: Evaluate Market Opportunities
Explores the Market Opportunity Navigator tool to evaluate market opportunities and strategies for shaping and improving them.
Market Opportunity Navigator: Evaluation
Introduces the Market Opportunity Navigator tool for evaluating market opportunities and addresses common questions on market evaluation parameters.
Market Opportunity Navigator: Identifying Valuable Market Opportunities
Explores the Market Opportunity Navigator tool for identifying valuable market opportunities in various industries.
Identifying Valuable Market Opportunities
Explores how to identify valuable market opportunities for technologies using the Market Opportunity Navigator.
Base of the Pyramid: Technologies, Innovations and Emerging Markets
Explores innovation strategies, product design, global strategies, and challenges at the base of the pyramid in emerging markets.
Smart Solutions for Health Monitoring
Showcases student projects on health monitoring, including a unique parasol and a smart sock for health insights.
Strategic Marketing: Understanding Customer Needs and Value Proposition
Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.
Business Opportunity Evaluation
Focuses on evaluating business opportunities, turning assumptions into testable hypotheses, and using the Market Opportunity Navigator tool with real-life examples.
Market Opportunity Evaluation
Covers evaluating market opportunities using a scoring system and worksheet.
Identifying & Evaluating Business Opportunities
Explores identifying and evaluating business opportunities for technology-driven startups, including market evaluation and firm growth options.
